Revealing the new Wide Body Shelby Super Snake-R
Reveal the new Shelby Super Snake-R
The goal of this campaign was to officially announce the release of the 2026 Shelby Super Snake-R, a landmark moment for the Shelby brand. To ensure maximum visibility and impact, our team partnered directly with Shelby American to coordinate a strategic cross-platform collaboration between their official channels and our automotive community, @explainingacar.
Hard Hitting Reach.
As a direct result of our collaboration, the campaign significantly outperformed Shelby’s typical engagement metrics. The launch post achieved 1.6 million views, generating more than 22 times the average engagement usually seen across the brand’s digital channels. This surge in performance not only amplified awareness for the 2026 Shelby Super Snake-R, but also demonstrated the power of strategic partnerships and data-driven storytelling. By combining Shelby’s iconic legacy with our platform’s ability to spark authentic audience interaction, we delivered measurable results that set a new benchmark for automotive digital marketing.
